There are both technical and artistic sides to augmented reality, and I think often we focus too much on the technical side of things. Sure, someone might be creating lots of filters that individually are "simple." But sometimes these "simple" filters are part of a larger series that tell a story, express a feeling, or celebrate something. We often look at AR filters and lenses in isolation we forget that they can come in groups. Sometimes that is something crazy, but usually it's something simple. I just want something that I think looks good. Within a few months it surpassed 1 billion views - that is billion with a "b." I don't need to raise my eyebrows and open my mouth to transform my head into a dragon every time I want to message someone. I created a lens that does nothing more than sharpen the image and add a slight color correction. AR filters are often used in messaging, and quite often people want something simple to express their mood or enhance their photos and videos. There are no rules about what types of effects you need to be creating to be called an augmented reality creator. Perhaps a fan of vintage photography loves recreating different film effects with grain overlays. A graphic designer might love creating intricate frames to celebrate different holidays. It's what the creator likesĪ photographer might really enjoy sharing their presets as LUT filters and have no desire to create 3D face masks. Loading a LUT into Lens Studio or Spark AR is itself super easy to do, but creating the actual LUT can take some time and possibly lots of trial and error. If you want to argue that you can just buy presets and make your filters with those, you can say the same for 3D models and other parts of "advanced" filters and lenses. You need to have a good understanding of light and color to create a nice looking LUT/color correction filter. LUTs themselves are not necessarily easy to create ![]() Never talk about someone's filters as being inferior they might be just getting started. But I kept at it and I'm super glad I did. I had simply made something I thought was fun and was super discouraged by the reaction of this individual. I had never heard of this individual before and had no idea you could even search for lenses. I shared it on Reddit and was accused of stealing someone else's idea. ![]() What if instead of receiving encouragement from the community, this individual had been talked down to because of the types of filters they were creating? Would they have kept at it and become a top AR creator? Personally, I almost quit making Snapchat lenses after my very first one. I know a creator who started out creating "simple" filters before they saw the potential of Lens Studio and started teaching themselves 3D. Not all lens and filter creators have a background in computer/motion graphics, game design, or computer science. ![]() Creating "simple" filters is a super accessible way to get started in augmented reality I am going to be referring to any lens that primarily consists of a LUT/color correction, grain, or any other 2D overlay (like a frame around the image or an emoji crown) as a "simple" filter in this article just to keep things, well, simple. I sometimes hear creators who make "advanced" filters and lenses talk about "simple" LUT/color correction/grain/overlay filters as if they were "inferior." This needs to stop.
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